Pointex spa

POINTEX: The future is the ability to understand customers’ needs.

If the’ 80s brought in the change from concept of class to the majority concept, the coming of digital technology marks the change from majority to multitude.

Personalizzare per POINTEX significa – anche - poter controllare in prima persona, attraverso internet la gestione del processo produttivo in cui si sono incrociate tutte le variabili di scelta individuale e soggettiva. La interattività divine un ulteriore strumento per seguire tutte le fasi di produzione POINTEX.

For Pointex customization means following the product step by step via the internet and also during production process. In order to deeply understand the evolution of Pointex, from a customization perspective, think of the consumerism boom before the 60's , when fashion was something tailor-made customized for the client, and the following trend of the 80's where the goal was not to tend to the individual but the masses. At that time fashion trend was not only pret -a-porter but also tailoring and department stores, therefore quantity won against customization and the customer had to fit their body to the garment and not the contrary. It is now possible to join mass production and customization without losses of storage costs and unsold stocks.